Imprint №01 · Fremantle, WA · Est. 2024
/ AFremantle · Perth · WA

Need Your Data Working Harder?

Use the information your business already has to find lost time, weak margins and missed revenue.

Start with one hour · A$177 + GST per hour

Tell us where money is delayed, time is disappearing or the work feels risky to keep running. We will recommend the smallest useful next step and tell you plainly when we are not the right fit.

Start with the business problem. Software, data, integration and AI are methods we may use, not products we force onto you.


/ BWhat we can help with

Start with the work that is stuck.

  • Client-owned data discovery and analysis

    Only client-owned or client-authorised data, for an agreed business purpose, with documented access and privacy boundaries.

  • Analytics and decision support

    Analysis is limited to agreed business questions and authorised data; it does not imply surveillance or resale of data.

  • Data engineering and operational data products

    Pipelines and data products remain within agreed systems, access controls, retention and ownership boundaries.

  • Software engineering

    Software is scoped around real business workflows, documented and handed over to the client.

  • Systems integration and automation

    Integrations use authorised systems and preserve review points for consequential actions.

  • Applied AI

    AI is used only where useful, with agreed data handling, human review and no implied autonomous decision making.

/ QA useful place to start

Got a weird software problem?

Maybe two systems will not talk, staff keep re-keying the same information, reporting cannot be trusted, or an off-the-shelf tool stops just short of what the business needs. Sometimes the awkward part is older or custom software that nobody wants to disturb.

In field-service businesses, that might be the hand-off between a job system such as ServiceM8, Simpro, AroFlo or Buildxact and Xero. These are examples of the shape of the problem—not a claim that every product needs custom work.

/ CWays to work together

Choose the smallest useful block.

Start with one hour or choose a larger partner-selected block. We agree the objective and stop condition before paid work begins.

Direct help

A named workflow problem

Direct engineering for a named revenue-critical workflow problem, with objective and stop condition agreed before work begins.

Hourly
A$177 + GST per hour
Two hours
A$354 + GST
Four hours
A$708 + GST
Eight hours
A$1,416 + GST
Sixteen hours
A$2,832 + GST

Additional blocks are partner-selected, not forced..

Prepared team engagement

A team learning need

A prepared and facilitated Practical AI Team Workshop for 3–8 people; not implementation.

A$1,500 + GST

Half-day · 3–8 people

See the Workshop

Broader implementation is quoted from the evidence, not hidden inside a first block.

/ BNamed the way you say it

If any of these sound familiar.

Eight shapes of the same problem: the work crosses systems, and the systems do not talk. Next to each, what we actually do about it.

  • 01

    “The numbers are different depending on where you look.”

    Trace the source, join the systems and make one documented operational view.

  • 02

    “Only one person knows how this really works.”

    Build with that person, encode the workflow and hand it over documented.

  • 03

    “Monday morning disappears into the report.”

    Build the live operational view from the systems already doing the work.

  • 04

    “Nobody trusts the number at the meeting.”

    Trace how the figure is built, fix the joins and leave its provenance visible.

  • 05

    “We enter the same thing more than once and still chase it.”

    Connect the hand-off and keep a human approval where judgement matters.

  • 06

    “Every new quote or proposal starts from scratch.”

    Build a reusable library from your real prior work, owned by your team.

  • 07

    “The work happened, but the quote, variation or invoice did not follow.”

    Connect the commercial workflow so agreed work reaches the next accountable step.

  • 08

    “This bottleneck is specific to how our kind of business works.”

    Start with the real workflow and its users, not a generic product category.

/ CWhen this works

A good fit looks like this.

  • A repeated revenue-bearing workflow crosses two or more systems
  • Staff re-key, reconcile or chase the same information each week
  • You can name a costly bottleneck and give us access to the people who run it
  • You are willing to change a process, not only buy another dashboard
  • A responsible person can sponsor discovery and make decisions
/ DWhen it does not

And when it is not.

  • The request is only for a generic AI strategy presentation
  • You expect autonomous AI without accountable human review
  • You want enterprise-scale transformation claims or a round-the-clock managed service
  • There is no specific workflow, owner or decision path
  • The business cannot give access to users, systems or representative data
/ EService boundary

What we build stays yours.

We design and build custom software and integrations with your people, using our proven internal building blocks, then document and hand over what we build.

Ongoing operation, support, hosting, cloud administration or managed infrastructure is included only when a separately scoped service says so. We do not run your technology stack by default.

Your business owns its process, access paths, documentation and the delivered work. No black boxes, and no dependence on us.

And we hand it over documented, so it is yours, not ours. See the Technology Handover Sprint.

/ FHow we work

Senior engineering, direct from the person doing the work.

Senior engineering, direct from the person doing the work. Built with the people who run the process, tested on agreed examples and handed over with the files, configuration, documentation and known limits your team needs to control it. The mechanisms are proven on our own stack and not yet client-proven: internal production evidence supports how we work, and we will not claim a client revenue, time or scale outcome until a client case study exists.

/ GFair questions

The fair questions we hear.

  • 01

    We already have software for that.

    Good. Escape Velocity starts with the systems you already rely on and tests whether the expensive gap is between them, around them or in the process itself.

  • 02

    We do not want another platform to run.

    The default is custom work around your existing systems, built with your people and handed over documented. A new platform is not the pitch.

  • 03

    Is this an AI project?

    AI is one possible component. The engagement starts with the business workflow and uses AI only where it is testable, reviewable and useful.

  • 04

    Will you run all our infrastructure?

    Not by default. Build, documentation and handover are what this offer is. Any ongoing operation or managed service must be separately scoped.

/ HYour workflow

Bring us the awkward technology question.

Bring us the awkward technology question. We will review the workflow, the systems involved and what a useful result would look like, then reply with the smallest sensible next step.

Work with us remotely
/ IEnquiry

Discuss the workflow.

Tell us what is getting stuck, what systems are involved and what a useful result would look like. Do not send passwords or sensitive source files.

We store what you submit so we can reply. If you arrived from an ad, we retain campaign labels first-party. We retain one ad click reference for up to 90 days only when you choose the optional measurement box. We do not send anything you type into this form to analytics. See our privacy policy.

Start with the question or problem that matters most.